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DELIVERY, DIRECT FROM THE FARM
Home delivery of produce direct from the farm is a growing trend in
Michigan, according to a report in The
Detroit News. "Many Michigan
farmers who deliver say they've seen a significant increase in home
delivery customers during the past few years," Jennifer Youssef
reports. "And consumers say they like the delivery services because
they want farm-fresh food but can't always get what they're looking for
at the grocery store." Youssef profiles home delivery services by
Avalon Farms in Climax, Michigan, and To Your Door Delivery in Niles.
Home delivery works best in rural areas with high-income residents
willing to pay a premium for the service, according to grocery analyst
David Livingston, but middle- and lower-income consumers nmay be a
harder sell and urban locations will be difficult to reach.
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FLOWERS
COUNTRY-STYLE, BACKED BY THE GROWER
Buying direct
from the grower
means knowing who to turn to if you have a problem. And being
successful at farm-direct sales of any product involves being reliable,
responsible and available to the customer. Lynn
Ivey, the owner of
Ivey's Country Store in Macon, Georgia, grows pretty near everything he
sells in his nursery, from bedding plants and roses to ornamental
shrubs and perennials.
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He offers free advice, based on his 40
years of
horticultural experience, to any customer that asks, even a month after
the original purchase. Farm
Direct Profile
BUFFALO GUYS GO
OUT DIRECT
Based in
rural Kansas, The Buffalo
Guys are "going out direct" -- producing buffalo meat and selling it to
customers all across the U.S. Seeking alternative ways to market their
buffalo, the owners sold locally at farmers' markets, they
tried
selling to four- and five-star restaurants. Finally, they set
up a
Web site and started shipping buffalo products directly to people's
homes... Farm
Direct Profile
SMALL FARM DIRECT
MARKETING
Direct
marketing refers to selling that is based on a personal, one-to-one
relationship that ties farmers and consumers together. Many times this
relationship is face-to-face, like at farmers' markets. Other times,
the consumer and farmer may not actually meet, for example, Internet
sales.. Farm
Direct Tip Sheet
MANAGING
TIMBERLAND AS AN INVESTMENT
If you're a
savvy investor, you
know your financial portfolio should include a retirement plan, some
stocks, some bonds, a money market fund -- and that timberland you
inherited from your grandfather 20 years ago. Timberland as an
investment? Absolutely. Timber is a commodity, and it needs to be
treated like any other investment a landowner manages. Farm
Direct Tip Sheet
RAISING MEAT GOATS
Increased
market opportunities
have led many folkss to consider raising meat goats, but many are
unfamiliar with modern production techniques. And because the interest
in meat goat production is new, there are few experienced goat
producers in most areas to help newcomers in their desire to learn as
much as possible The following tip sheet covers a range of topics that
potential producers should understand before launching a meat goat
enterprise. Farm
Direct Tip Sheet
MARKETING MEAT
DIRECT
TO THE CONSUMER
Selling
directly to the
consumer may significantly increase profits and prices above those
received
in conventional markets. Small-scale operators and part-time producers,
in particular, have the opportunity to market additional services or
special
aspects of their product and realize significant price premiums. Farm
Direct Tip Sheet
GROWING A HOME
BUSINESS
WITH HERBS
Phyllis
Shaudys of Bucks
County, Pennsylvania, turned her hobby of making herbal sachets from
dried
home-grown herbs and flowers into a full-time business, Herbal Acres.
In
a profile of her enterprise in Mother
Earth News she explained: "I had
always made potpourris and
sachets
to give as gifts, but it had never occurred to me to go into business."
Shaudys sold small pillows filled with fragrant herbs, packages of
potpourri,
and herbal wreaths.
THE BEST MARKET
Some
one has said that
the great difficulty with farmers is that they sell at wholesale and
buy
at retail; and this difficulty is nowhere better shown than in the
fruit
business. The less fruit you can sell a customer, at one time, the more
he is willing to pay for it. Did you ever stop to think of that? Traditional
Orcharding
OHIOANS WANT TO
BUY
DIRECT
Ohioans
are unquestionably
interested in buying high quality fresh produce, according to an Ohio
State
University survey of "Ohio Consumer Opinions of Roadside Markets and
Farmers'
Markets." The survey of the general population in Ohio was designed to
gather information regarding purchasing behavior and attitudes in
regards
to fresh fruits and vegetables. Over 88% of Ohio households said they
believe
they receive higher quality produce directly from the farmer and an
even
greater percentage (90%) of the households said they prefer to buy
their
fresh fruits and vegetables directly from the farmer, whenever
possible. OSU
Horticulture and Crop Science
ORGANIC FARMERS
PUSHED
INTO EXOTICS
Organic
produce is the
fastest-growing part of the agriculture industry, but as mainstream
markets
seek to meet consumer demand their favorite fruits and vegetables
year-round
it's making things tough for local organic farms that are limited to
producing
what is in season. Many wholesalers won't bother with small producers
when
they can get all they need from one large grower. To survive, some
family
farms are offering what the big guys can't: hard-to-find, heirloom or
specialty
crops. Associated
Press
BUYING LOCAL
PRODUCE
BOOSTS PROFITS FOR CHEFS
Buying
locally grown seasonal
produce can be a profitable move for food service establishments, a
University
of Nebraska market survey indicates. Market researchers at the
university's
Food Processing Center surveyed members of the Chefs Collaborative, a
national
network of food service professionals that promotes sustainable cuisine
by using local, seasonal and specialty ingredients. The poll identified
specific reasons for buying locally grown food and factors that
motivate
chefs to continue buying from local farmers and ranchers. Leading
reasons
included: locally grown foods have higher or better quality and are
fresher;
positive relationships with producers; customer requests for local
products,
especially after carrying local foods for a period of time; and the
availability
of unique or speciality products. University
of Nebraska, Lincoln
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