To ensure product quality and offer our guarantee, we maintain a quality, consistent, safe and superior beef product. This assurance is not only an innovative idea, but is essential in today's market-driven economy. Some details of this effort involve identifying superior breeding programs, ensuring animal handling safety standards, feeding practices to provide a safe and quality product, carcass selection, correct meat handling and transportation and controlled time placement on the retail shelf. Placement on the retail shelf is an important attribute of steak quality, so we retain ownership of the product until the beef is correctly aged, which further ensures a quality eating experience.