coined by the website Shop.com in 2005, Cyber Monday is a phrase
referring to the Monday after Thanksgiving, reputed to be one of the
biggest online shopping days of the year.
As a marketing term, Cyber Monday has spread from the United States to
Canas, the United Kingdom, Germany, Portugal and France.
According to Adobe
Digital Insights, which tracks 80% of online
spending at America's 100 largest retail websites, online
sales on Cyber Monday grew from $610
million in 2006 to $3.45 billion in 2016.
online sales were only $110 million below those of Cyber Monday in
2016. Black Friday in 2017 could outperform Cyber Monday as the top
online shopping day.
American shoppers spent a record $5 billion online on Black Friday
2017, a 16.9% increase compared with Black Friday 2016,
according to data from Adobe Digital Insights.
Held on the Tuesday following Black Friday and Cyber Monday, Giving
Tuesday is a project inititated by the 92nd Street Y encouraging
matching donations on social
media and live events. Giving Tuesday raised $177 million in 2016, according to #GivingTuesday.
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