about 400 million cups of coffee ... every day. That's 146 billion cups
per year. For many, this daily ritual borders on a religious
But how many are brewing in a way that results in heavenly coffee
that's rich, smooth and delicious?
"Coffee is an essential ingredient in people's lives," says Chad
Turnbull, co-president of Seattle's Storyville Coffee Company, "You
drink it first thing in the morning. You drink it when you're meeting
with friends or on the perfect date. You serve it to your guests when
you gather together for the holidays. There's just something about
being rewarded with an amazing cup of coffee."
Conversely, a bad cup of coffee can be a punishing experience.
According to Turnbull, the most commonly committed sins of coffee
1) "old" coffee
2) coffee that is pre-ground.
When coffee's roasted, there are oils that are retained in the beans.
Those oils provide maximum flavor, but you have to use the beans within
two to 12 days. Big coffee companies get around this by roasting the
oil out of the beans. That's why most brands of coffee are long on
shelf life (i.e. old), but short on flavor.
have a culture around coffee that is based on dairy, sweeteners,
flavoring ... all designed to cover up a flaw in the roasting process,"
If your coffee is pre-ground, you're on shaky ground, Turnbull adds.
"At Storyville, we tell people to grind the beans seconds before
brewing. Each bean is like a little package of its own - a freshness
package. When you grind the beans, you've unpacked it."
Source: Storyville Coffee Company
- Buy the right beans.
If you don't start with
phenomenal beans, you won't have a phenomenal cup of coffee.
- Use a French press.
It allows for better extraction
of the coffee's flavor. The extra work is worth it.
- Use bottled or
filtered water. Upgrade
your water. If you put nasty water in, it's going to affect the taste.
Emerging Health Effects and Disease Prevention
by Yi-Fang Chu
from the roaster
Coffee, Tea, Hot Chocolate, Spiced Punch,