Teamwork in Poultry Production

Teamwork in Poultry Production
Improving Grower and Employee Interpersonal Skills 
by Larry Cole
Iowa State University Press, 2001

Good relations between field reps and the growers they work with is essential to ensuring the long-term profitability of any contract production agreement. This book focuses on producing better relationships in the poultry industry, but its lessons can be applied to almost any form of contracted agriculture. 

Building on a willingness to improve working relationships, the successive instructional units show field reps how to build confidence, handle conflicts, read behavior and apply what they've learned on a working farm. 

"Growers live wth the flock for 24 hours a day, 7 days a week," author Larry Cole points out. "Employees are involved in their career some 70 to 80 percent of their waking hours. When you spend that much time doing anything you need to be having fun. The poultry profession must be your passion and you must wrap your life around it. When you cut your arm you need to be bleeding chickens." 

What Cole envisions, and hopes to inspire, is an army of field reps who sincerely enjoy the poultry industry and the producers with whom they are working. The behavioral blueprint detailed in these pages, if applied in the field, will help bring that vision to reality 

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Teamwork in Poultry Production
Improving Grower and Employee Interpersonal Skills

A followup volume to Communication in Poultry Grower Relations, this text details the interpersonal and communication issues that determine the success of the employee-grower working relationship. Cole outlines the responsibilities of both the contract grower and company employee to help each other be more successful. He lays out a behavioral blueprint that can be easily implemented by the entire grower-employee network.

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