In 62 quick and easy-to-read chapters, this book serves up 62 traits and techniques that distinguish the most successful salespeople from the rest of the pack. Much of the advice is basic to any enterprise, such as setting goals, having a professional appearance, cultivating a positive attitude, and  thanking your customers. Other skills are more specific to sales, such as generating leads, networking, giving presentations, and dealing with complaints.

The chapters are relatively brief and to the point, beginning with a question like "How can you tell when a prospect is ready to buy?" and responding with tips, anecdotal experiences and suggestions. Each chapter concludes with a workbook-like series of questions for the reader to consider and answer.

Short on specific examples, statistics, or authoritative quotes,  and long on generalizations, you gotta fill in the blanks here with your own revelations if you wanna be great.