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The Brand Called You

The Brand Called You
The Ultimate Brand-Building and Business Development Handbook 
to Transform Anyone into an Indispensable Personal Brand
by Peter Montoya with Tim Vandehey
Personal Branding Press, 2003

The Brand Called You
"Your Personal Brand is the powerful, clear, positive idea that comes to mind whenever other people think of you. It's what you stand for -- the values, abilities and actions that others associate with you. It's a professional alter ego designed for the purpose of influencing how others perceive you, and turning that perception into opportunity."

Peter Montoya takes the concept of "branding" -- a marketing buzz word for creating an identity for a product in the minds of consumers -- and applies it to ambitious individuals or entrepreneurs who want to be known for their specific traits and abilities.

The advantages of personal branding are clear. Businesses or individuals with a recognized identity have a much easier time attracting customers and generating sales. Get famous and the money will follow.

The real trick is figuring out what kind of fame you want or need, acquiring it and managing it successfully. That's what Montoya promises in this text with a step-by-step plan for establishing a personal brand in 12 months. Whether it works or not is problematical, depending largely on the vision, ambition and resources of each individual.

Montoya's Personal Branding 
"Power Tools"

Personal Brochure.
     A Personal Brochure is a tool for building rapport. It's a vehicle for your personal story and your position, telling readers who you are, where you come from, what's important to you, and so on.

Personal Logo
     A effective logo tells prospects almost everything they need to know about you: your name, what you do, your personal style, and how you create value.

Personal Web Site
     A Personal Web Site, unlike a brochure, gives you the ability to add and update content whenever and as often as you want. 

Personal Postcards
     The Personal Postcard will replace every sales letter, newsletter and brochure you've ever thought about sending as a direct-mail piece. It's the quickest, most cost-effective, most customizable way to send attractive, full-color direct mail as often as you like.

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Also by Peter Montoya
The Personal Branding Phenomenon
The Personal Branding Phenomenon

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